Critical 30 Questions for Project Owners Raising Capital in the Private Market

🔹 SECTION 1: Business Model & Market Fit

1. What is the core problem you're solving and for whom?

2. Is your business model scalable across regions or markets?

3. What differentiates your business from competitors?

4. Do you have product-market fit (traction, revenue, or user validation)?

5. How large is the addressable market (TAM, SAM, SOM)?

🔹 SECTION 2: Financial Readiness

🔹 SECTION 3: Risk, Compliance & Governance

1. What are your projected revenues and expenses over the next 5 years?

2. What is the expected internal rate of return (IRR) and payback period?

3. Have you conducted a financial feasibility study or break-even analysis?

4. Do you have a business plan or project report ready for investor review?

5. What is the planned capital raise amount and valuation rationale?

6. What are your primary revenue streams and monetization strategy?

1. What legal and compliance structures are in place (local & international)?

2. Do you have clear IP ownership, trademarks, or tech licenses in place?

3. Is your business ESG-compliant or aligned with sustainability goals?

4. Have you completed regulatory approvals or permits required to operate or scale?

5. Are you open to due diligence across finance, legal, tech, and governance?

🔹 SECTION 4: Founder, Team & Ownership

1. Who are the founders and key team members? What is their track record?

2. What is the current cap table (equity distribution)?

3. What roles will the founding team retain post-investment?

4. Do you have a governance or advisory board in place?

🔹 SECTION 5: Investment Structure & Exit Plan

1. Are you raising equity, debt, hybrid (convertible), or other instruments?

2. What are your expectations from investors beyond capital (advice, access, etc.)?

3. What is your expected timeline to profitability or scale?

4. What is the exit strategy (IPO, M&A, strategic buyout, secondary)?

5. Have you benchmarked similar deals or peer transactions in your sector?

🔹 SECTION 6: Global Investor Fit

1. Why is your project attractive to international investors vs. domestic ones?

2. How will global investors transfer or repatriate capital (tax, FX, legal)?

3. Is your legal entity structured in a global-investor-friendly jurisdiction (e.g., Singapore, Delaware)?

4. Do you have a global expansion or regional growth roadmap?

5. Have you considered ESG metrics or impact investment KPIs if targeting global DFIs or green funds?

1. Feedback Framework (Per Question)

   For each question, you can rate yourself or use this scoring Criteria

   Score (1–5) Notes / Action Needed

   Clarity

   Investor Readiness

   Supporting Documentation

   Alignment with Global Norms